Jelena Marković, a graduate journalist (FDV, Ljubljana), has worked for a decade in the field of PR, marketing and event organisation. As co-owner of the SITAR 1920 workshop, she is actively involved in the field of cultural heritage. Her work involves strategic branding, which she combines with an understanding of the zeitgeist, and the belief that brands build lasting value through meaning and authentic story. She is particularly interested in finding synergies between visual identity, communication and user experience. She enjoys designing new products and placing them in real market environments.
